We dare to say that Grand River has the most efficient communication solutions on the market to have a conversation with the multicultural market. Our media solutions are constantly under review and that is why it is best to contact us to be up to date with the latest trends. We will be happy to explain how our campaigns successfully reach our target groups with 100% accuracy. We have analyzed the media habits of our target groups for a number of years resulting in an expertise that helps our clients obtain very good results. We optimize our on-line campaigns in real-time, to deliver the best results for our clients!
Why adjust communication for different target groups?
The answer is simple: "One advertising model fits all" is an outdated concept. Organizations need to be more efficient with pinpoint accuracy in their communication. It has never been more important to streamline communication than in today`s fragmented media landscape. Research has been done on people of different ethnic backgrounds and their attitude towards advertising in Sweden:
They appreciate advertising that is adapted to suit them specifically.
They are more positive towards advertising than the average.
Its "dangerous" to use stereotypes.
The advertising must be perceived as smart.
Niche media is the most efficient.
Grand River belongs to the target groups we help our clients communicate with. We all have different ethnic backgrounds and experiences, which lay the foundation for us to create accurate campaigns that hit home. Marye C. Tharpe expresses the importance of being able to identify your target audience in her book Marketing and consumer identity in multicultural America:
"To be successful in marketing in a multicultural society companies should focus on those identities their customers share".